Top Features to Look for Before Buying/Renting a Digital Standee for Your Business
Buying or renting a digital standee sounds easy, but the moment you start comparing options, the confusion sets in. Which size will fit your space? Should you get a touch screen or not? What about content management? If these questions are running through your mind, you’re not alone. Many business owners feel the same way when investing in a digital standee for the first time.
Choosing the right one matters because it’s not just a display; it’s a part of your business identity. Let’s break it down clearly so you can pick the perfect digital standee without second-guessing.
1. Screen Size: Pick What Fits Your Space
The first thing to consider is screen size. Digital standees come in different sizes, typically between 43 to 65 inches.
- For small spaces like boutique stores or clinics, a 43-inch standee is practical.
- For larger spaces like malls or hotel lobbies, you might want to go for a 55-inch or 65-inch model.
Measure your space before buying to avoid the common mistake of getting a screen that looks either too small or overwhelmingly large.
2. Resolution: Make Your Content Shine
High resolution means sharper images and text, which directly affects how professional your brand looks.
- Full HD (1920×1080) is a minimum standard today.
- If you want to impress customers up close, look for a 4K resolution screen.
Blurry displays or pixelated videos can quickly turn customers away. Low resolution can take away from your brand’s impression, so avoid it.
3. Touch vs Non-Touch: Know Your Audience
Should your digital standee be touch enabled? It solely depends on your purpose:
- Touch digital standees work well for interactive menus, catalogues, wayfinding, and visitor registrations.
- Non-touch models work well for pure advertising, brand videos, and announcements.
If you’re aiming for customer engagement, touch options are worth the investment. Otherwise, even a non-touch standee will do the job and cost less.
4. CMS Software: Manage Content Without Hassle
A content management system (CMS) is the unseen hero behind every good digital standee. Look for a standee that comes with easy-to-use CMS software. It should allow you to:
- Upload and schedule content remotely
- Organise your videos, banners, and playlists easily
- Update multiple screens if you have more than one location
An easy CMS saves you time and prevents last-minute display issues.
5. Mobility: Move It When Needed
Think about how flexible you need your standee to be.
- Wheeled stands let you move your screen around effortlessly.
If you plan to change the standee’s position for different events or promotions, mobility is a must.
6. Build Quality and Design: Look Matters
A digital standee doesn’t just display content; it also adds to your space’s visual appeal. Go for a clean, sturdy design that suits your interiors. Thin bezels, sleek frames, and solid materials can make a big difference in how customers perceive your business.
Final Thoughts
A digital standee can become one of your best business investments—if you choose wisely. Focus on screen size, resolution, CMS, touch features, and mobility to match your actual business needs, not just trends.
Don’t wait too long. A smart choice today can boost your customer experience tomorrow. If you’re ready to explore some excellent options, you can check out digital standees at Saipur and find one that fits your business perfectly!
